Engaging with Digital Content

How do you craft digital content that actually connects in an age of AI?

This essential micro-course cuts through the clutter, providing a clear and concise introduction to the principles of professional digital communication. While you're learning these new fundamentals, you'll also explore tools and techniques for creating content that’s persuasive, polished, and audience-ready.

You'll gain a solid understanding of:

• How to write digital content that aligns with business goals and audience expectations.
• Professional writing standards that ensure clarity and credibility across cultures and platforms.
• Tools and techniques for designing compelling digital presentations that leave a lasting impression.

By the end of this micro-course, you won’t just know how to write and present—you’ll have the skills to engage, influence, and communicate with impact in any digital business setting.

Competency:
Create professional and engaging digital content, including presentations, tailored to specific audiences and purposes while adhering to professional writing standards.

Learning Objectives:

• Write engaging and professional digital content for specific online platforms, crafting language according to business purpose and intended audience.
• Apply common techniques and tools to create a compelling digital presentation tailored to a specific audience.
• Examine professional writing standards that are appropriate across multiple audiences and cultures.

Confused about how to communicate online? You’re not the only one. Get started here with a “fundamentals first” learning experience.

You have an AI coach built into your course, so you can learn while doing!