Foundations of Customer Experience

Get started here with a “fundamentals first” learning experience in Customer Experience (hint - it’s not customer service!).

This course is part of the Customer Experience Strategy & Fundamentals Micro-Cert, which rolls up into our Customer Engagement and Marketing Foundations Associate: Professional Development Program.

Are you in one of the states in which Newstate University offers full credit-bearing certificates and degrees? If so, you can apply these towards your university certificate or degree. All of your learning counts at Newstate U.

This essential micro-course cuts through the complexity of the customer landscape, offering a clear and practical introduction to the fundamental principles of Customer Experience (CX). Whether you're new to CX or looking to sharpen your understanding, this course lays the groundwork for distinguishing CX from related concepts and understanding its critical business value.

You’ll explore the significance of CX in modern business—distinguishing it from user and product experience—and learn how it drives customer satisfaction and loyalty through engaging lessons and examples.

🧠 You’ll gain a solid understanding of:

• The core principles of Customer Experience and how they differ from UX and product experience
• The significance of CX in modern business environments
• The critical role CX plays in driving customer satisfaction and loyalty
• How to build a solid foundation in CX concepts

By the end of this micro-course, you won’t just know about Customer Experience—you’ll be able to articulate its importance and distinguish its core concepts in real-world settings.

🏆 Competency:

Explain the concept of customer experience (CX) and its importance in business environments.

🎯 Learning Objectives:

• Define customer experience in contrast to concepts like user experience and product experience
• Explain the importance of CX within business environments

You have an AI coach built into your course, so you can learn while doing. Start here, and build the confidence to lead with clarity and deliver results that matter.