Market Research and Product Strategy

Curious about how successful products are built? This essential micro-course introduces you to the core practices of market research and product strategy—giving you the tools to uncover customer needs, analyze competitors, and shape product direction with confidence.

You'll gain a solid understanding of:

• How to conduct market research and interpret data to inform product decisions
• Techniques for competitive analysis that reveal opportunities and threats
• How to build product strategies and roadmaps that align with business goals and user needs

By the end of this micro-course, you won’t just understand the market—you’ll know how to use that insight to guide product development and strategy. Whether you're launching a new product or refining an existing one, this course sets the foundation for smart, user-centered decision-making.

Competency:

Conduct market research and competitive analysis to develop product strategies and roadmaps.

Learning Objectives:

1. Conduct market research and competitive analysis
2. Develop product strategies and roadmaps

Confused about where to start with product strategy? You’re not the only one. Get started here with a “market-first” learning experience. You have a product coach built into your course, so you can learn while doing!